About James Thornton
The editor-in-chief oversees all casino content published for the New Zealand audience. With a background in journalism and consumer affairs, they set the editorial standards every review must meet: accuracy, neutrality and plain language.
They are responsible for the final state of each page, from the licence details to the wording of the verdict. Promotional tone is removed, unverifiable claims are cut, and weaknesses are never softened. The editor-in-chief also ensures that responsible gambling information appears wherever it is relevant, and that the site’s commercial relationships never influence what is written. Nothing goes live without their sign-off.
What James checks before publication
Before publication, the editor-in-chief re-checks every figure against the source data: licence numbers, bonus amounts, wagering requirements, timeframes and ratings. They confirm that no claim appears without a verifiable basis and that the tone stays neutral, with no promotional language. Spelling and grammar follow New Zealand English. They also verify that responsible gambling messaging and helpline details are present, that partner links carry the nofollow attribute, and that the page is clearly marked 18+.
Areas of expertise
Editorial policy
Every page is proofread and fact-checked before publication, and no figure is printed without a verifiable source. Some links on this site are partner links; they always carry the nofollow attribute and never influence our ratings. This content is intended for readers aged 18 and over. Gambling carries real risks of debt and addiction. If gambling stops being fun, help is available: contact the Gambling Helpline or visit Safer Gambling Aotearoa for free, confidential support.
🔞 18+ only · Gambling carries risks: debt, isolation, addiction. Help and information: the Gambling Helpline, 0800 654 655.
